Highly targeted traffic is one of the most important entities in the internet universe. Any website owner or administrator recognizes the importance of driving traffic to a website. The success of any website does not rely entirely on the site itself. You may have a terrific idea for a website, offer an excellent product or service, or have an exceptionally designed site with superb content, but if you do not use the right strategies to advertise, your site would not attract the high traffic you need. Attracting targeted traffic is a task that should be taken seriously for any site to succeed or make a profit. Fortunately, there are internet-marketing tools that help the website marketer to drive traffic to his website. One of the most significant, and effective, of these tools is Google's Adwords. Adwords is one of Google's advertising services.
How does Google Adwords work? Google is the largest search engine on the web receiving over 200 million queries each day through its various services. As Google is the most popular search engine today, webmasters are keen on having their websites achieve a higher ranking in the search engine results it provides. A high ranking can mean high traffic for that website. The search engine results page is also a great venue for advertisers to promote a product or service through ads and links. Consequently, Google launched its Adwords service, as a way for businesses to advertise products and services to a targeted audience. Google Adwords can guarantee instant traffic. In this service, Google displays relevant text based ads within its search engine results page termed as "Sponsored Links". Whenever a particular keyword is searched on, these relevant links appear in a separate section giving excellent exposure to the sites listed.
How do you use Google Adwords? First, you have to open an account with the Google Adwords Service. Then, you should indicate your target language and country. This is important because you would not want your products advertised in countries where your product or service cannot be sold. Afterwards, you should now create an ad group. This involves designing the ad, selecting keywords and determining maximum cost per click that you are willing to spend and defining bid amounts. The most important step in creating a successful Adwords campaign is selecting an effective title tag that will catch the attention of your target audience. The title tag, generally a short phrase, is the most important part of your Adwords campaign so make sure that it is attractive and catchy. You should describe the website clearly and accurately. The most effective advertising conveys a clear message to the target audience. With a clear message, you will be attracting qualified leads, which can eventually convert to sale. Thus, the importance of selecting the right keywords cannot be overemphasized.
There are keyword variations you can adapt to reach more prospects. Using these varieties, misspellings and derivatives can help increase the chance of your ads being served. Broad match is targeting keywords in a loosely defined manner. Here, the ads appear based on the keywords that have been queried by other users as opposed to exact match, which calls for the keyword to match the query exactly. Meanwhile, a keyword phrase set to phrase match will only appear when the exact phrase is searched on. A negative keyword is helpful in filtering unrelated pages.
After you have decided on what title tag to use in your ad, you must now define a budget in order to maximize exposure. Google Adwords recommend a daily budget for each campaign. However, you should determine a budget that is suitable and affordable. You should also determine the maximum cost per click. Google will offer a recommended cost per click, but you do not have to stick with this. Usually, a number one position is not ideal as it can also attract unwanted traffic and useless clicks. A number two position is more preferred as it can filter useless clicks and provide traffic with a higher conversion rate.
To conclude, Google Adwords is an excellent strategy and tool in giving your site maximum exposure. Nevertheless, Google Adwords should not be your sole advertising campaign. It will definitely help you find the all-important, highly targeted traffic you need.
Friday, October 16, 2009
Saturday, October 10, 2009
Is there Work involved?
My Business within the NewRichReport
Copyright © Your Full Name Here
http://www.newrichreport.com/cansolve/
There are people who join programs expecting to be successful without doing any work. They expect some kind of spillover and that should be enough. Let me explain that spillover can be benificial but it is not a long-term solution to your success.
You need to develop relationships, you also need to bring new people. Spillover should only be considered as a bonus. Your success over the long-term will be determined on your ability to bring people into your organization and the relationship that you build with them. You need to show them that you are there to build a business. You are there to help them develop their business.
Yes, there is spillover from some of the good network marketers. My question is where do you fall on the spillover list. Many of the popular network marketers have already established a large list of followers. You might fall well below many others and if those above you are sitting there expecting spillover than your long-term growth will not be there. You have to realize that to build a business, you constantly need to promote your business.
My advice to you is to look at spillover as a bonus to what you are trying to build.
Now on a another note, there is some exciting news as GVO is about to launch. I strongly recommend that you sign up now at the following link;
http://Cansolve2009.gogvo.com/
I like to consider GVO as an important tool to add to your toolbox. I strongly recommend that you take a look at it. They are offering so much to help you build your business.
Unlimited autoresponder
Web Hosting
Marketing tools
They are about to launch in the next 10 days. Get in now as there are some big network marketers involved. I never promise spillover as this is not how I build my business. I have personaly benefited from spillover but as previously explained that this is not how I build my business.
The NewRichReport is a great system for bringing in new members. I have recruited 50
new members since joining and I am now aiming for 75. I just follow the steps outlined within the report.
Enjoy the journey,
Patrick Todd
About the Author:
-----------------------------------------------------------------
To find the best home based business ideas and
opportunities so you can work at home visit:
http://www.newrichreport.com/cansolve/
-----------------------------------------------------------------
Copyright © Your Full Name Here
http://www.newrichreport.com/cansolve/
There are people who join programs expecting to be successful without doing any work. They expect some kind of spillover and that should be enough. Let me explain that spillover can be benificial but it is not a long-term solution to your success.
You need to develop relationships, you also need to bring new people. Spillover should only be considered as a bonus. Your success over the long-term will be determined on your ability to bring people into your organization and the relationship that you build with them. You need to show them that you are there to build a business. You are there to help them develop their business.
Yes, there is spillover from some of the good network marketers. My question is where do you fall on the spillover list. Many of the popular network marketers have already established a large list of followers. You might fall well below many others and if those above you are sitting there expecting spillover than your long-term growth will not be there. You have to realize that to build a business, you constantly need to promote your business.
My advice to you is to look at spillover as a bonus to what you are trying to build.
Now on a another note, there is some exciting news as GVO is about to launch. I strongly recommend that you sign up now at the following link;
http://Cansolve2009.gogvo.com/
I like to consider GVO as an important tool to add to your toolbox. I strongly recommend that you take a look at it. They are offering so much to help you build your business.
Unlimited autoresponder
Web Hosting
Marketing tools
They are about to launch in the next 10 days. Get in now as there are some big network marketers involved. I never promise spillover as this is not how I build my business. I have personaly benefited from spillover but as previously explained that this is not how I build my business.
The NewRichReport is a great system for bringing in new members. I have recruited 50
new members since joining and I am now aiming for 75. I just follow the steps outlined within the report.
Enjoy the journey,
Patrick Todd
About the Author:
-----------------------------------------------------------------
To find the best home based business ideas and
opportunities so you can work at home visit:
http://www.newrichreport.com/cansolve/
-----------------------------------------------------------------
Subscribe to:
Posts (Atom)
